November 26, 2008 9:30am to 5:00pm at the etc. venues, 51- 53 Hatton Garden London, EC1N 8HN – Limited Seating!!
Keyword Insights: Learn How It Can Become Your “Secret Weapon” in More Creative and Profitable Marketing
Most marketers know that keyword research is an essential part of any search engine optimisation project. But did you know that it also contains revealing insights into consumer behaviour—insights that can be used in all areas of marketing and advertising to jump-start the creative process, outsmart the competition, and refine sales strategies for better results? Keyword research allows us to glimpse the online behaviours of prospects and customers. Knowing exactly how, where and what they search for provides us with a deeper understanding of their wants and needs. By empowering you with this valuable information, keyword research can help you:
- Create innovative concepts for advertising and marketing campaigns that are based on genuine customer needs.
- Generate fresh ideas for web content that attracts high-quality search engine traffic.
- Develop smart digital communications in areas such as website design and redesign.
- Deliver audience insights that will drive segmentation and content for effective communications strategies.
- Save time and take the guesswork out of new business pitches by finding out what target audiences are really looking for.
- Provide insights that can be used for judging the effectiveness of advertising ideas.
- Increase the impact of advertising and other non-digital communications by influencing search behaviour following ad viewings.
- Generate product and publication names that resonate with target audiences and bring immediate search engine benefits.
- Generate promotional ideas for public relations and online link building.
- Identify opportunities for new markets and products based on consumer search behaviour.
In this practical workshop, Neil Davidson, a veteran advertising and marketing strategist, and Ken McGaffin, Chief Marketing Officer of Wordtracker.com, will show you how easy it is to translate simple keyword research into high-impact marketing.
Who is This Workshop For?
Keyword Creativity is designed for traditional marketers, online marketers, advertising agencies, copywriters, web designers and more. The insights gained in this workshop can be used by virtually any creative professional who wishes to market more effectively, whether it’s to promote their own products and services or deliver more outstanding service to their clients.
Seating is Limited – Register Today!
Participation in the Keyword Creativity workshop costs just £495 plus VAT for our early bird tickets, available on or before 26th October, and £560 plus VAT thereafter. A small investment when you consider the rewards you’ll reap once you put your new knowledge to work. And to help you get started right away, all participants will receive a complimentary month of the Wordtracker keyword research service.
Due to the individualised nature of this workshop, seating for Keyword Creativity is limited to 20 participants only – there are 17 tickets left!
If you have any queries, please contact us on courses@wordtracker.com
